our principles

eFirst is an incubator for digital business models

Launch, don’t invent your figures.

You better model your business plan with real data rather than plain assumptions.

Launch, don’t overthink your scope.

The minimum viable product is good enough, measure success by results, not features.

Launch, don’t write specifications.

The live implementation is your reference. Focus on your operations and customers – anything else will change anyway.

Launch, don’t wait for perfection.

Release Management is the new Project Management – change is standard. Get used to it!