Web analytics is unquestionable standard for every website and quite many data scientist are hunting for actionable insights for any customer behaviour. For Live Marketing events this is not yet the case, what is the mission to be changed soon.

We joined the company once the minimal viable product was built and many customer feedbacks from hundreds of live events were consolidated. We analysed the assets and platform and were mandated to create an internationalisation roadmap for the newly spun-out entity.