our principles

eFirst is an incubator for digital business models

Launch, don’t invent your figures.

You better model your business plan with real data rather than plain assumptions.

Launch, don’t overthink your scope.

The minimum viable product is good enough, measure success by results, not features.

Launch, don’t write specifications.

The live implementation is your reference. Focus on your operations and customers – anything else will change anyway.

Launch, don’t wait for perfection.

Release Management is the new Project Management – change is standard. Get used to it!

the way we work

Understand the needs.

Identify the true pain points of your customers and generate multiple ideas to address their needs.

Prototype the ideas.

Test a minimal solution prototype and select the idea with the most attractive traction.

Launch first products.

Develop the minimum viable product and sell the new product.

Progress based on real data.

Develop the product and it’s entity by number driven decisions.

what we offer

hands on risk exposed get shit done

We love start-ups – especially lean setups with big ambitions.  Even if you have to watch every penny, let us in on your ideas.  As long as we can see your passion and like your team we find a solution.

solver and trouble maker at once

Your innovation project is not making progress and you can’t pin down the cause? We will pick up from wherever you’re at, whether this is right at the beginning, somewhere in the middle, or in the days pre-or post-launch.

the way we are

We are different - and like it.

We do have an extensive skill set and years of experience – proven in tiny, small and large entities through multiple exits, liquidations, mergers and dramatic failures.




eager to learn


We are a referral only business. Please have someone you know introduce us.